When I was reading the Laundry RPG rulebook away from home in Lunas, I thought I’d take a photo of the “What is a Roleplaying Game” section of the book and post it on Google Plus and Twitter. Here’s the link on G+. Over 130 reshares!
And on Twitter the picture achieved close to a phenomenal 1,100 retweets!

Peak Twitter for me — it’s all downhill from here
Here’s the screencap I took when it hit a thousand retweets. Even Cubicle 7, the publisher of the Laundry RPG, mentioned it on their official website!

The things you do for your Key Performance Index
As usual I’m blaming the viral outbreak on the many-angled ones living at the bottom of the Mandelbrot Set.